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Privacy Policy

Breathe, Love, Play, LLC (d.b.a. The Eco-Friendly Family) Privacy Policy

Updated on Jan 5, 2023

At Breathe, Love, Play, LLC (DBA The Eco-Friendly Family), your privacy is important to me. This privacy policy applies to all websites, apps, services and publications provided by Breathe, Love, Play, LLC.

I value my relationship with you and provide this policy to better protect your privacy and explain how your information is used by Breathe, Love, Play, LLC.

If you ever have any questions about this privacy policy, shop, or website please feel free to contact me at hello@effblog.com.

What information do I collect?

We collect information from you when you register on my site, subscribe to my newsletter, respond to a survey, make a purchase from my shop, or fill out a form.

When registering on my site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address. You may, however, visit my site anonymously.

What do I use your information for?

Any of the information I collect from you may be used in one of the following ways:

  • To personalize your experience (Your information helps me to better respond to your individual needs.)
  • To improve my website (We continually strive to improve my website offerings based on the information and feedback I receive from you.)
  • To improve customer service (Your information helps me to more effectively respond to your customer service requests and support needs.)
  • To process transactions – such as purchases or giveaways (Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.)
  • To administer a contest, promotion, survey or other site feature
  • To send periodic emails (The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.)
  • To respond to your comments or inquiries;
  • To provide you with user support;
  • To track and measure advertising on the Website;
  • To protect, investigate, and deter against unauthorized or illegal activity.
  • Note: If at any time you would like to unsubscribe from receiving future emails, I include detailed unsubscribe instructions at the bottom of each email.

Do I use cookies?

Yes – Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that I can offer better site experiences and tools in the future. I may contract with third-party service providers to assist me in better understanding my site visitors. These service providers are not permitted to use the information collected on my behalf except to help me conduct and improve my business.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist me in operating my website, conducting my business, or servicing you, so long as those parties agree to keep this information confidential. I may also release your information when I believe release is appropriate to comply with the law, enforce my site policies, or protect mine or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third Party Links

Occasionally, at my discretion, I may include or offer third party products or services on my website. These third party sites have separate and independent privacy policies. I therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, I seek to protect the integrity of my site and welcome any feedback about these sites.

The Website currently uses the following third-party service providers:

Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.

Except when required by law, I will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, I may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of my business, which may be the result of a merger, consolidation, or purchase of all or a portion of my assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

Anonymous Data

From time to time, I may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

Publicly Visible Information

If you create a user profile on the Website or leave a comment, certain information may be publicly visible. To create a user profile, you must choose a username and password and input your email address for profile confirmation. Your email address will never be available publicly. At your option, you may also add an avatar, a profile description, and a link to your website.

You may also choose to link your Facebook, Instagram, and Google Account.

Users may see your username, avatar, profile description and website information.

Advertising

Display Ads

We may use third-party advertising companies to serve content and advertisements when you visit the Website, which may use cookies, as noted above.

Retargeting Ads

From time to time, the Website may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market the Website. These companies use cookies to serve ads based on someone’s past visits to the Website.

Affiliate Program Participation

The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

Breathe, Love, Play, LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com.  As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales. 

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), I do not collect any information from anyone under 13 years of age. My website, products and services are all directed to people who are at least 13 years old or older.

Newsletters

On the Website, you may subscribe to my newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, I may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.

Rights Related to Your Personal Information

Opt-out – You may opt-out of future email communications by following the unsubscribe links in my emails. You may also notify me at hello@effblog.com to be removed from my mailing list.

Access – You may access the personal information I have about you by submitting a request to hello@effblog.com.

Amend – You may contact me at hello@effblog.com to amend or update your personal information.

Forget – In certain situations, you may request that I erase or forget your personal data. To do so, please submit a request to hello@effblog.com.

Please note that I may need to retain certain information for record-keeping purposes or to complete transactions, or when required by law.

Sensitive Personal Information

At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

Your Consent

By using my site, you consent to my websites privacy policy.

Changes to our Privacy Policy

If I decide to change our privacy policy, I will post those changes on this page.

Contact Information

At any time, please contact me at hello@effblog.com for questions related to this Privacy Policy.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Updated Jan 5, 2023

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