When a Rose is More Than a Rose

Where you buy your roses matters. All Kroger roses are Rainforest Alliance certified. Click through to learn more about #KrogerRoses
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Where you buy your roses matters. All Kroger roses are Rainforest Alliance certified. Click through to learn more about #KrogerRosesWhen I first started going green the availability of ethical sources and safe products was limited, at best. I lived in a rural area with a few big box stores, small town grocers, and Kroger. Admittedly, much of my previous grocery budget was made up with convenience foods and my familiarity with the produce section was largely limited to things like corn on the cob, apples, grapes, peaches, and watermelon. When I started going making healthier, safer buying choices my world opened up and I fell in love with Kroger. Not only did they offer the healthier foods I was looking for, but they also offered other products that were in line with my new ideals – like paper products made with recycled paper, non-toxic cleaners, etc.

Over the years I’ve had the opportunity to visit some pretty cool naturally minded stores, but Kroger has always remained my constant. I am always pleased with what I can find and am impressed by the way they continue to listen to their customers and grow their offerings. Their sustainability efforts even extend to their floral department. Until recently I didn’t know this, but when I was offered the chance to learn more, and to work with them, I was more than eager to do so. 

Did you know that all roses sold in Kroger stores are Rainforest Alliance certified?

What that means to me, is that I can feel confident that the product I’m buying was grown with a conscience. The growers that Kroger work with are committed to meeting, and even exceeding, the Rainforest Alliance certification standards. 

So, what exactly is the Rainforest Alliance and what are their standards?

The Rainforest Alliance is a nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods. Their standards were designed to conserve wildlife, safeguard soils and waterways, protect worker, communities, and increase livelihoods. Rainforest Alliance certified farms and forests are managed according to extremely thorough environmental, social and economic criteria to meet those strict standards.

And it has a real impact.

As the largest florist in the US, Kroger supplies roses for the most important days in the lives of people all over the county. From weddings to births, “I love you”s to “I’m sorry”s — and, of course, traditions. Each rose in their store is ethically sourced. For 30 years, Kroger has been providing the rose garland for the Kentucky Derby. Each year approximately four hundred and sixty-five roses make up this iconic garland. 

Kroger’s sustainability efforts are one of my favorite things about them. As I mentioned, I’ve been a customer for years, and it certainly feels good to know how much they are doing and to watch those efforts grow.

Amanda Hearn
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